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C. H. Robinson Complete Office Rebrand

Posted on 30 Jun 2022 | 2 minute read

C. H. Robinson is one of the world’s largest 3rd Party Logistics and Supply Chain Management companies. We were excited to assist them with the re-brand of their new premises including updating the reception area, meeting rooms, offices, and company vehicles. The brief was to start from the outside and work our way through to reception, meeting rooms, offices, and even company vehicles.

Powder-coated metal fabricated letters are ideal for external signs, where the elements are not your friend. They can also be illuminated with eco-friendly LED lights. This reception sign was laser cut in acrylic, 2pac painted with a gloss finish … it makes quite an impact on entering the office! Achieving privacy for your meeting rooms doesn’t necessarily have to be plain. In this case, we printed etch film and cut vinyl lines in a perfect circle to run down in the clear areas.

We think it perfectly captures the extensive reach C. H. Robinson has across the world. Logos printed white on 3M etch film continues the branding throughout the offices. Vision strips, are a safety requirement but can also make a statement. Vinyl graphics on either door of their new vehicles finished off the branding requirements. When a brand is recognized around the world, sometimes a simple logo is all you need.

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